Simplifying Marketing with Advanced Analytics
Kruger Capital empowers CMOs and marketers by leveraging Marketing Mix Models (MMMs). These models enable precise measurement of marketing channel effectiveness, allowing for data-driven budget allocation and strategy optimization. By quantifying the impact of various marketing activities, including digital and traditional channels, promotions, and pricing, we provide actionable insights to maximize ROI.
Our Offerings
Discover our wide range of innovative tools designed to streamline marketing operations and maximize efficiency.
Marketing Mix Analysis
Quantifies channel impact, revealing which tactics drive sales, enabling data-backed strategy adjustments for optimal performance.
Budget Optimisations
Identifies under/overperforming channels, reallocating funds for maximum efficiency and increased marketing returns.
ROI analysis
Measures the profit generated per marketing spend, proving effectiveness and guiding future investment decisions.
Dashboarding
Visualizes key performance indicators, providing real-time insights for swift decision-making and performance monitoring.
Tailored for Marketing Proffesionals, by Marketing Experts
Our toolkit is designed by marketing experts to cater to the unique needs of marketing professionals, enabling them to unleash their creativity and achieve remarkable results.
Comprehensive Marketing Toolkit
Integrated Marketing Resource Sharing System
Flexibility on KPI's
Blog Posts
Single KPI MMM - All Factors
10,000RFull MMM Analysis for your brand.- MMM - Single KPI
- Competitor Analysis
- Market Analysis
- Seasonality Analysis